About us

In today's fast-paced, high-tech, information-driven society, forging an effective connection with a finely-tuned target audience can carve out the key to success.

Founded by experienced newspaper journalist Jeff Pederson, Pedal Down Promotions is geared up to provide all of the promotional content that businesses, non-profits, schools, and creative individuals need to spread the word about their accomplishments, endeavors, hopes and dreams.

Pedal Down Promotions provides news releases, newsletters, website blog posts, photography, video presentations, website and social media content development, book editing, book publishing and book cover design services and much more.

Latest News from Our Clients

Arenz aims to run it back with IRA in 2024

Children’s book author Karen Meyer unveils ‘Papa Bear’s Fence’

Hartmann pushes off 2024 campaign with Farmington top-10 run

Alex Pokorski plans full 2024 MSA slate, select 410 Sprint Car starts

S.L. Wilton returns with epic fantasy novel sequel ‘Crows and Wyverns’

Everlasting Living Memories captures life’s cherished moments

Local racing legends poised for Plymouth Racing Class of 2024 Wall of Fame induction

Arenz makes his mark in rookie IRA 410 Sprint Car campaign

Hartmann’s sophomore 410 Sprint Car season nets second top-10 IRA points showing

Breakthrough 2023 campaign vaults Alex Pokorski to most improved, top-five status  

Read all the news
Writing
  • Press releases, feature articles and human interest pieces for websites, social media, newspapers, and magazines.
  • Proofread and edit manuscripts, design page layouts and provide graphic design services.
Book Publishing
All services related to publishing a book including editing, formatting, layout, cover design, publicity, marketing and coordination of printing and delivery.
Digital Promotions

Create and update your social media presence to project your company's message on various platforms, including Facebook, Twitter, LinkedIn, YouTube, Instagram. 

Photo and Video
Promotional videos and photography for company use on website, social media and other promotional materials.
Print Promotions
Newsletters, brochures, flyers, direct  mailings, banners, infographics, signs and more!

We Provide All Promotions Services for your Business

Pedal Down is your complete promotions company.

We take care of everything for you. Read more about all of the things we can do in great detail.

 

See all we can do

Meet our Clients

View our complete client list.


Author of “Days Gone By – Growing Up In Small Town Wisconsin,” and a Sheboygan Falls, Wisconsin native.
John Wirth

Author

Sheboygan County's weekly one-hour talk show showcasing the real-life stories of entrepreneurs, owners and professionals in a vast array of business settings.
The Biz Connection

Radio Show

Angel Mueller is a poet and author living in Mishicot, Wisconsin. Her first book "Wheels Up-Grief to Peace" was released in 2021.
Angel Mueller

Author

VibeTech Enterprises brings safe, accessible physical therapy and occupational therapy to people with impaired physical mobility. The device can be used while the user is seated, with or without user effort.
VibeTech technology is patented and FDA registered. It is designed to address issues of individual patients, help physical therapists with their work and make it easy for facilities, centers and hospitals to spread smiles along with financial and other benefits. Impaired physical mobility, pain and other neuromuscular conditions pose difficult problems in the lives of many and needs careful attention.
VibeTech Enterpries

Therapeutic vibration technology

A nonprofit organization founded to support the programs and activities of the UW-Sheboygan through fund development and advocacy.
UW-Sheboygan Foundation

Academic Institution

Plymouth Dirt Track Racing promotes races at The Plymouth Dirt Track at the Sheboygan County Fairgrounds in Plymouth, Wisconsin primarily on Saturday evenings.  
Plymouth Dirt Track Racing

Dirt Auto Racing Facility

Joe Verdegan has written four books on the sport of auto racing in Northeastern Wisconsin, including his latest, "The Bird & The Bear" published by Pedal Down Promotions in November 2018.

 
Joe Verdegan

Motorsports Author

Alex Pokorski and the Akright Auto Racing Team is a 360 and 410 Sprint Car racing team based in West Bend, Wisconsin and Sheboygan Falls, Wisconsin, which competes regularly with the Midwest Sprint Car Association 360 Sprint Car Series, Plymouth Dirt Track Racing 360 Sprint Cars and, on occasion, with the Interstate Racing Association 410 Sprint Car Series. Since debuting in 1993, the Pokorski Motorsports/Alex Pokorski Akright Auto Racing Team has earned four track/series championships and 47 A-main victories.
Alex Pokorski - Akright Auto Racing Team

360 Sprint Car Racing Team

The mission of Love INC of Sheboygan County is to mobilize local Christian churches to transform lives and communities through relationships, in the name of Christ.

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Love INC of Sheboygan County

Faith-based service organization

Josh Walter formed Torque Racing in 2005 when he began his racing career at The Plymouth Dirt Track at the Sheboygan County Fairgrounds. After competing in the 410 Sprint Car ranks, Torque Racing returned to the 360 Sprint Car ranks in 2018, completing the full Midwest Sprint Car Association and Plymouth Dirt Track Racing schedules. In 2019, Walter returned to the 410 Sprint Car ranks competing primarily with the Bumper to Bumper Interstate Racing Association, Visit the Torque Racing Facebook page
Josh Walter-Torque Racing

410 Sprint Car Racing Team

Formed in 1999, the Midwest Sprint Car Association has frequently filled the stands to capacity with appearances at a total of twenty plus different tracks all around Wisconsin. With the rules focusing on driver ability and car setup, the MSA has been an attractive option for drivers looking for fun racing at a reasonable cost. An excellent mix of both experienced 410 class sprint car drivers, desiring to reduce costs, and first-time drivers looking to take on the thrill of competing in a sprint car have joined the MSA. Throughout all the years MSA has continued to have car support greater than any other sprint car division within the Midwest on a nightly basis. The Midwest Sprint Car Association continues to grow and is again contending to be the largest sprint car group in the Midwest.
Midwest Sprint Car Association

360 Sprint Car Racing Organization

Karen Lueders published her first book of Christian poetry "To God Be The Glory!" in 2019. Karen and her husband Bill live in Little Chute, Wisconsin. She is a grateful, proud mother and grandmother. Karen loves to write, sing and compose Christian music. She prays that all come to know Jesus Christ as their Lord and Savior. She asks the Holy Spirit that her writings and music may be a blessing to others. 
Karen Lueders

Christian poetry book author

Robert L. Rogler is a fantasy author whose first novel "Heart of Light-Book One Madea's Fate" was released in February 2020 as the first book in the Madea's Fate fantasy trilogy.
Robert L. Rogler

Fantasy Author

Mulch Express of Wisconsin is a landscaping company based in Newton, Wisconsin. Specializing in soil mixes, seeding, playgrounds, bark and mulch, we serve the landscaping needs of schools, municipalities and businesses throughout the United States.
Mulch Express of Wisconsin

Specialty Landscaping Company

Pure Energy Racing SCCA F1600 Formula F driver Jeff Bartz could best be described as the complete package as a racing driver - heavy on the throttle, mechanically knowledgeable and naturally personable with race fans and sponsors. After earning a mechanical engineering degree last spring at UW-Milwaukee and landing a full-time job as an applications engineer at Modine Manufacturing in Racine, Bartz has turned his focus back to the track in 2020. Bartz has set his sights on earning the coveted SCCA Triple Crown, which emphasizes scoring victories in his home division, the June Sprints and SCCA National Championship Runoffs. Adding to the excitement of the 2020 season is the fact that both the June Sprints and the SCCA National Runoffs will take place at the team’s home track - Road America in Elkhart Lake.
Pure Energy Racing-Jeff Bartz

SCCA F1600 Formula F Racing Team

Over four decades ago, 21-year-old Gene Strusz and his new bride, Marilyn, rented an apartment in Appleton, Wisconsin. Filling in for a teacher on sabbatical to complete his master’s degree, Gene was to teach one year at a Christian high school on the north side of Appleton named Fox Valley Lutheran. Never leaving, Gene retired from that very same school at age 64. God had a plan and Gene was blessed to serve his Lord within the walls of a school centered on Christ Jesus. As the athletic administrator, Gene was one of the school’s leaders, who led the school with morning prayers. To assist today’s Christian teachers, Gene shares many of his morning prayers in his first book, "Morning Prayers for a Christian School," released in 2020.
Gene Strusz

Author

Lynn Schmalz is a registered nurse and paraprofessional for the Kimberly Area School District in Kimberly, Wis. In November 2021, the Appleton, Wis. resident published her first book "What Is School?" through Pedal Down Promotions.
Lynn Schmalz

Author

Sheboygan, Wisconsin 360 Sprint Car driver Tom Kreutz has competed on a limited basis with the Plymouth Dirt Track Racing 360 Sprint Cars and the Midwest Sprint Car Association since the 2012 season. Team 3K is planning to compete with the Midwest Sprint Car Association on a full-time basis during the 2022 season.
Tom Kreutz - Team 3K Racing

360 Sprint Car Racing Team

Plymouth, Wisconsin driver Austin Hartmann began his Sprint Car racing career in 2020, earning the 2020 Midwest Sprint Car Association and Plymouth Dirt Track Racing Rookie of the Year Awards. Hartmann and the 87A Hartmann Racing team moved up to the 410 Sprint Car ranks in for the 2022 season, competing on a full-time basis with the Bumper to Bumper Interstate Racing Association 410 Sprint Car Series.
Austin Hartmann - 87A Hartmann Racing

410 Sprint Car Racing Team

141 Speedway is a quarter-mile dirt oval racing facility in Francis Creek, Wis.
141 Speedway

Dirt Auto Racing Facility

Travis Arenz Motorsports is a 360 and 410 Winged Sprint Car racing team based in Sheboygan Falls, Wis.
Travis Arenz Motorsports

Sprint Car Racing Team

Lemons of Love shares chemo care and personalized care packages with cancer patients throughout the world, featuring items designed to ease side effects commonly associated with chemotherapy treatments such as organic lemon drops to help with the metallic taste from chemo, ginger tea for nausea and insomnia, organic body lotion for dry skin, lip balm from local brand Olivu Organic Products for chapped lips, drawings from kids meant to bring joy along with other items aiming to provide comfort.
Lemons of Love

Cancer patient support, assistance and programming

Jacob Immel is a Christian-based author, teacher and community leader residing in Sheboygan Falls, Wis.
Jacob Immel

Author

Barbara Welnetz is a Manitowoc, Wisconsin author, who released her first romantic suspense novel "Voices from Tahoe" in 2023.
Barbara Welnetz

Author

Author Karen Meyer remembers many stories her mother read to her when she was little. One was about a bear family. Later, when in high school, her English teacher encouraged story writing. When a preschool teacher, she wrote songs and dramas for the children to act out from stories they had heard. She is now writing stories for her grandchildren and great-grandchildren. She has 15 books available for purchase on Amazon.com.

Karen Meyer

Author

Everlasting Living Memories creates legacy videos, anniversary videos, sports legacy videos and video tributes designed to showcase lifelong cherished memories. Family stories, work stories, anniversary stories and tribute stories are all-time treasures to be captured. Everlasting Living Memories makes lasting memories for all generations. This is a way to tell future generations firsthand about important milestones and events that guided you to where you are today.
Everlasting Living Memories

Videographer

The Central Indiana Region Porsche Club of America is a car club dedicated to the Porsche owners. It is comprised of and dedicated to Porsche owners and their family and friends. It is a totally non-profit organization managed entirely by volunteers.
Central Indiana Region Porsche Club of America

Porsche enthusiasts club

AAUW advances equity for women and girls through advocacy, education, and research. We embrace the facilitation of women supporting one another.
American Association of University Women (AAUW) Sheboygan Branch

Education-based advocacy group for women

S.L. Wilton is an epic fantasy novelist, who resides in Birnamwood, Wisconsin.
S.L. Wilton

Epic Fantasy Novelist

Why Do Local Businesses Choose Pedal Down Promotions?


  • Paul Pokorski
    Paul Pokorski

    – Midwest Sprint Car Association

    Working with Jeff Pederson and Pedal Down Promotions has been a wonderful experience. Jeff has been on top of things and stays in touch with us. Jeff works hard to make sure that the information about our race team gets to our fans, and that our sponsor information also gets in front of those fans. The written information that Jeff has generated has been well done. Overall, he has helped tremendously to increase the professionalism of our team.

  • John Wirth
    John Wirth

    Author of “Days Gone By – Growing up in Small Town Wisconsin”

    I knew I wanted to have the stories published, if nothing more than as a bucket list project. I just didn’t know how to go about getting this project done. After searching the internet for anyone that could help me, it became apparent that this was going to be a long and costly undertaking.

    Jeff truly knocked it out of the park and I was thrilled to have the book of my dreams in my hands. With Jeff’s connections and his expertise, my dream of having a book published has come true.

  • Katie Popp
    Katie Popp

    Executive Director, Love INC of Sheboygan County

    Recently, we contracted with Pedal Down Promotions on our 2017 fall/winter newsletter. They did an outstanding job working with us to gather the pieces of information, while sharing their best recommendations and editing it to our needs. Pedal Down Promotions owner Jeff Pederson is great to work with and met our deadline. Thanks to Jeff and his team for a job well done. We are looking forward to sharing the final copy of our fall/winter newsletter with our friends in Sheboygan County.
  • Mary Ann Waldbauer
    Mary Ann Waldbauer

    Organizer, Unity Music Festival

    12 years ago, I began the Unity Music Festival fundraiser for the Sheboygan County Cancer Care Fund in order to help people and their families affected by cancer as a result of being proactive from my own survival experience. From the beginning, active community reporter and journalist, Jeff Pederson, recognized the heart of this cause and enthusiastically helped to promote this community event. Jeff’s talented writing helped bring the specific message to the target audience in order to achieve the maximum response. From the initial information to the follow-up information, our fundraising event details have always been reported on accurately. The quality and talent of Jeff’s support in advertising our event contributed to a sustained yearly increase in donations, to our most recent successful amount of over $300,000, for our local affected cancer patients. I trust Jeff completely and highly recommend anyone to use his services and expertise. I fully expect Pedal Down Promotions to be a great success as Jeff’s reputation and quality are comparable to none.
    Unity Music Festival website
     
  • Shirl Breunig
    Shirl Breunig

    Executive Director, Sheboygan Falls Chamber-Main Street

    Jeff Pederson has worked with Sheboygan Falls Chamber-Main Street for the past 10 years, helping us promote our events, welcome new businesses to Sheboygan Falls and spread the message to Shop Falls First. We appreciate his professional and approachable style, which creates an enjoyable working relationship. He brings a unique perspective to his work and has a special talent for “bringing out the best” of whatever project he is working on. As a major media partner, we rely on his expertise to effectively maximize our communications impact. website
  • Karen Lueders
    Karen Lueders

    Author of "To God Be The Glory!"

    As a new author, I am so thankful for Jeff Pederson and Pedal Down Promotions, They are the best. Jeff is a great listener will make your dream happen as you envision it. He took me through the steps of publishing in a timely, effective and knowledgeable manner. He is so very helpful and continues to be there for me every step of the way. I couldn't be happier with the outcome of my book. God bless Pedal Down Promotions and thank you Jeff Pederson.