John Wirth and Jeff Pederson

In February of 2007, I started writing articles for The Sheboygan Falls News. It didn’t take long before Jeff Pederson, the editor of The Sheboygan Falls News, asked me to continue writing for the paper. I enjoyed writing them and before long it was 2016, and I had 39 stories written. I knew I wanted to have the stories published, if nothing more than as a bucket list project. I just didn’t know how to go about getting this project done. After searching the internet for anyone that could help me, it became apparent that this was going to be a long and costly undertaking.

When Jeff told me that he was branching out into a new business endeavor, Pedal Down Promotions, I knew I had hope. Working with Jeff proved to be the person I needed to successfully get my book publishing under way. Without ever actually speaking to one another, we got everything done via emails. I provided all of the stories and photos that went along with each story. We decided on the title was going to be “Days Gone By,” the same as the newspapers column. With the title finalized, Jeff took care of the rest. He designed the covers both front and back. He set up all of the main pages, wrote the foreward and proofread the contents to perfection. Jeff also found a printer that would print what we needed at a very reasonable price.

When I received the first proof copy, I was amazed at the quality of the book. The front and back covers looked perfect, as well as the layout of the contents. Jeff truly knocked it out of the park and I was thrilled to have the book of my dreams in my hands. With both of our approvals, we went forward to final print. Jeff set up contacts for placing the book. He did the advertizing both in print and contacting businesses. The biggest surprise came when Jeff emailed me to check out my book on Amazon. He got everything set up for me on Amazon.com, which has proven to be very rewarding.  My wife and I flew up to Wisconsin to thank Jeff and to do a promotion article for the press. With Jeff’s connections and his expertise, my dream of having a book published has come true.