In today’s fast-paced, high-tech, information-driven society, forging an effective connection with a finely-tuned target audience can carve out the key to success in business creation, event planning, fundraising, product promotion, marketing, public relations and media campaigns.

Founded by experienced newspaper journalist Jeff Pederson, Pedal Down Promotions-Your Fast Track Connection is geared up to provide all of the promotional content and materials businesses, non-profit organizations, schools, government entities and creative individuals need to spread the good word about their plans, accomplishments, endeavors, hopes and dreams – past, present and future.

Pedal Down Promotions – Your Fast Track Connection provides a wide range of promotional services, including detailed profiles of your business, school or non-profit organization; news releases; newsletters; photography; video presentations and social media content, development and updates.

Pederson, who has 21 years of experience serving the communication needs of the community as a newspaper journalist and editor, has the capability to utilize a broad range of media to present the message of Pedal Down Promotions clientele.

News releases, newsletters, photos and videos can be featured on clients’ website, Facebook, Twitter and YouTube social media platforms, as well as Pedal Down Promotions website, social media and YouTube outlets.

Additional connections can be facilitated for inclusion of all promotional elements in newspapers, magazines, websites and other media outlets.

Pederson began his journalism career as a public relations writer for the Eastern Wisconsin Stock Car races in Plymouth in 1994. After sending out news releases on the results of each week’s races in 1994, Pederson introduced a weekly local auto racing column in The Sheboygan Press in May 1995, which was the first of its kind in the long history of the daily publication.

Over the past 21 years, Pederson has gained a wide-range of communication, writing and public relations experience as a sports correspondent at the Sheboygan Press, sports writer and editor at the Chilton Times-Journal and as the editor of The Sheboygan Falls News.

“I have enjoyed writing articles about a wide variety of people, places and things and the response to these articles have been overwhelmingly positive,” Pederson said. “One of the most successful and rewarding aspects of my newspaper reporting career has been the articles I have written for local businesses, as well as community-based civic organizations, schools and government entities.

“In particular, the business profiles I have written has been met with overwhelmingly positive responses and have worked to connect businesses with new customers who may have not known the business even existed,” he said. “The key to these articles has been presenting the business in a personal way. Describing the background of the business owner and possibly even the managers and employees works to give the business a personality and human factor that works to form a connection with potential customers.”

A down-to-earth, personalized approach serves as the foundational centerpiece in all of Pedal Down Promotions’ objectives in assisting clients.

“After writing hundreds of articles promoting business openings, relocation and expansion, I have realized that many businesses are in need of a more personal touch in promoting themselves and the products and services that they offer,” Pederson said. “In today’s modern internet and social media driven world, businesses can promote themselves through their own platforms including websites, as well as various social media platforms like Facebook, Twitter, Instagram, YouTube, etc.

“I believe many businesses would benefit from a service which provides them with a comprehensive profile of their products and services while also presenting their background, goals and ambitions in a personal way with a distinct human touch,” he said.

For more information on how to get your business, organization, event, team or idea into the fast lane to success, contact Jeff Pederson at 920-323-7970, email pedaldownpromotions@gmail.com, website www.pedaldownpromotions.com or the Pedal Down Promotions Facebook page.