PDP’s Jeff Pederson to present at sponsorship seminar

(Green Bay, WI) October 11– A sponsorship seminar aimed to help driver’s secure marketing partners for their racing operations has been added to the Luxemburg Racing show Saturday, January 27 at the Kewaunee County Fairgrounds Expo building in Luxemburg, Wisconsin.

Show organizer Derek Moede has announced that Jeff Pederson of Pedal Down Promotions and local motorsports author and Wisconsin International Raceway public relations director Joe Verdegan will head up the seminar, which will be free of charge with their paid admission to the show.

Pedal Down Promotions handles the public relations for Plymouth Dirt Track Racing in Plymouth, Wisconsin and also heads up the P.R. and marketing effort for MSA 360 sprint car driver Paul Pokorski of West Bend.

The pair will offer drivers materials and a presentation of some “do’s and don’ts” when it comes to securing marketing partners for their race teams.

“My presentation will touch on strategies to help race teams connect with fans and sponsors through timely, compelling communication (written pieces, photos, videos, graphics),” said Pederson. “While racing is a hobby for local racers, I believe teams should operate under the same model as any small business through a professional approach and a multi-dimensional plan for success. I will discuss how many of the same promotional principles I have introduced to the small businesses I work with through Pedal Down Promotions can bring prosperity to racing teams at all levels of the sport.”

The sponsorship seminar will commence at noon in the classroom located within the Expo building.

Now in its third year, the show allows racers to buy/sell or trade new or used race parts, equipment and supplies. The heated expo building, located on the east end of the fairgrounds, provides ample space for tables, booths and exhibits. In 2017 nearly 500 people made their way through the doors. The show hours run from 9 a.m. to 3 p.m.

Moede will host the Luxemburg Racing show for the third year. The show will take place Saturday, January 27^th from 9 a.m. to 3 p.m. at the Expo building located at the Kewaunee County Fairgrounds in Luxemburg. In 2017, close to 500 people made their way through the doors of the show in its first year.

Parking is free with food and beverages prepared and sold by the FFA Algoma Alumni.

Adult admission is $3.00 (including vendors). Kids 12 and under are admitted free. Vendor tables are $20 and can be obtained by calling Derek Moede at (920) 639 4455.

With the absence of the Expo show in Manitowoc, this show is expected to fill up fast. You can become a member of the group “Luxemburg Racing Show” through Facebook as well. All up-to-date information regarding the show, including new vendors who sign up, will be released through this Facebook page.

You can reach Pedal Down Promotions at pedaldownpromotions@gmail.com, 920-323-7970 or www.pedaldownpromotions.com.