Tag: Pedal Down Promotions
Your fast track connection
New book recalls ‘Days Gone By’ in Sheboygan Falls, Wisconsin
(PEDAL DOWN PROMOTIONS) – Long before smart phones, video games and the internet arrived to serve the nation’s youth with idle gratification, young people relied on a vivid imagination and a keen spirit of adventure to create experiences ripe with exhilarating adventure and a lifetime of memories.
Such is the case for author John Wirth, who draws on those special youthful memories in his new book recently released by Pedal Down Promotions.
“Days Gone By The Falls – Growing up in small town Wisconsin” is John Wirth’s poignant, colorful account of growing up in Sheboygan Falls, Wis. in the 1950s and 1960s.
The book features a collection of 39 newspaper columns, which have appeared on a regular basis in The Sheboygan Falls News weekly newspaper since 2007. The book takes readers back to a time when imagination, creativity and the pursuit of good, clean fun ruled the lives of youngsters long before the clutches of modern technology swooped in to stifle such endeavors.
Wirth, who now resides in Largo, Fla., paints a whimsical portrait of an era in time when people worked hard without question and played hard without considering the possible dangers of youthful exuberance. Readers will meet several unique characters who inhabited many memorable locales in the quant, picturesque, Midwestern city of Sheboygan Falls.
While the book touches on the people, places and things located in Sheboygan Falls, Wirth says the themes of that by-gone era can resonant with one and all, regardless of their place of origin.
“These stories are not a reflection of one small town, in one state,” Wirth said. “I have found that what I experienced could have happened in ‘Anytown USA.’ Since the release of the book, I received an email from a friend who lives in Byron Bay, Australia. He said that reading my stories brought back memories of those days even in Australia.
“Writing these stories was an opportunity to share some of the memories with others, and putting them in book form was the best way I could think of,” he said. “Having Jeff Pederson, from Pedal Down Promotions put this all together for me made my dream come true.”
The book is currently available for $10 at the Sheboygan County Historical Research Center (518 Water St. in Sheboygan Falls, online at schrc.org), Sheboygan Falls Chamber-Main Street (504 Broadway St. in Sheboygan Falls) and the Sheboygan Falls News-Plymouth Review office (113 Mill St. in Plymouth).
It is also available by mail order through Pedal Down Promotions, 517 South St. 27th in Manitowoc by emailing pedaldownpromotions@gmail.com or calling 920-323-7970.
In addition, the book can be ordered online via Amazon.com.
For more information on “Days Gone By – Growing Up in Small Town Wisconsin,” contact Jeff Pederson at Pedal Down Promotions via email at pedaldownpromotions@gmail.com by phone at 920-323-7970 or online at www.pedaldownpromotions.com.
About the Author
John Wirth grew up in Sheboygan Falls, and after graduating from Sheboygan Falls High School, he served two years aboard a U.S. Navy destroyer. In 1967 he married his high school sweetheart, Marilyn Verhage. They lived in Sheboygan Falls for three years. In 1970, John and Marilyn left the cold Wisconsin winters and moved to their new home in Largo, Florida They have two sons Robert and Donald and two grandchildren. John worked in the telecommunications business for 40 years, working for three large corporations before retiring. Marilyn followed him in retirement from a long teaching career two years later. John enjoys his passions of photography, travel and writing.
“Days Gone By – Growing Up in Small Town Wisconsin” is John’s first book. He welcomes any comments or just a friendly hello at his email address john@solarbright.com.
In today’s fast-paced, high-tech, information-driven society, forging an effective connection with a finely-tuned 
target audience can carve out the key to success in business creation, event planning, fundraising, product promotion, marketing, public relations and media campaigns.
Founded by experienced newspaper journalist Jeff Pederson, Pedal Down Promotions-Your Fast Track Connection is geared up to provide all of the promotional content and materials businesses, non-profit organizations, schools, government entities and creative individuals need to spread the good word about their plans, accomplishments, endeavors, hopes and dreams – past, present and future.
Pedal Down Promotions – Your Fast Track Connection provides a wide range of promotional services, including detailed profiles of your business, school or non-profit organization; news releases; newsletters; photography; video presentations and social media content, development and updates.
Pederson, who has 21 years of experience serving the communication needs of the community as a newspaper journalist and editor, has the capability to utilize a broad range of media to present the message of Pedal Down Promotions clientele.
News releases, newsletters, photos and videos can be featured on clients’ website, Facebook, Twitter and YouTube social media platforms, as well as Pedal Down Promotions website, social media and YouTube outlets.
Additional connections can be facilitated for inclusion of all promotional elements in newspapers, magazines, websites and other media outlets.
Pederson began his journalism career as a public relations writer for the Eastern Wisconsin Stock Car races in Plymouth in 1994. After sending out news releases on the results of each week’s races in 1994, Pederson introduced a weekly local auto racing column in The Sheboygan Press in May 1995, which was the first of its kind in the long history of the daily publication.
Over the past 21 years, Pederson has gained a wide-range of communication, writing and public relations experience as a sports correspondent at the Sheboygan Press, sports writer and editor at the Chilton Times-Journal and as the editor of The Sheboygan Falls News.
“I have enjoyed writing articles about a wide variety of people, places and things and the response to these articles have been overwhelmingly positive,” Pederson said. “One of the most successful and rewarding aspects of my newspaper reporting career has been the articles I have written for local businesses, as well as community-based civic organizations, schools and government entities.
“In particular, the business profiles I have written has been met with overwhelmingly positive responses and have worked to connect businesses with new customers who may have not known the business even existed,” he said. “The key to these articles has been presenting the business in a personal way. Describing the background of the business owner and possibly even the managers and employees works to give the business a personality and human factor that works to form a connection with potential customers.”
A down-to-earth, personalized approach serves as the foundational centerpiece in all of Pedal Down Promotions’ objectives in assisting clients.
“After writing hundreds of articles promoting business openings, relocation and expansion, I have realized that many businesses are in need of a more personal touch in promoting themselves and the products and services that they offer,” Pederson said. “In today’s modern internet and social media driven world, businesses can promote themselves through their own platforms including websites, as well as various social media platforms like Facebook, Twitter, Instagram, YouTube, etc.
“I believe many businesses would benefit from a service which provides them with a comprehensive profile of their products and services while also presenting their background, goals and ambitions in a personal way with a distinct human touch,” he said.
For more information on how to get your business, organization, event, team or idea into the fast lane to success, contact Jeff Pederson at 920-323-7970, email pedaldownpromotions@gmail.com, website www.pedaldownpromotions.com or the Pedal Down Promotions Facebook page.