By Jeff Pederson – Pedal Down Promotions

(PEDAL DOWN PROMOTIONS) March 14, 2019 – Fresh off the success of his first two entries in his highly popular “Cheese Book Series” Sheboygan, Wis. children’s book author Lee Trotta is back on the scene with a new book titled “California Cheese.”

Trotta released his first cheese-based children’s book in 2016 titled “Florida Cheese” before unveiling his second children’s book “Wisconsin Cheese” in 2017.

All three “Cheese Book Series” selections star three Jewish mice from New York City named Bernie, Ebeneezer and Jonah, who live in a wall of a bagel bakery. As mice tend to do, they each crave cheese and are willing to go anywhere to satisfy that craving, which leads to their various adventures throughout the United States.

“In the first book, the three mice take a vacation to Florida and find plenty of cheese for the road trip,” Trotta said. “In ‘Wisconsin Cheese,’ the mice visit Washington, D.C. where they befriend a former Wisconsin Congressman and U.S. Speaker of the House, who agrees to allow them to travel back with him to Wisconsin to satisfy their yearning for Wisconsin cheese.”

“California Cheese,” which is published on Trotta’s own Globetrotta Productions imprint, will be officially released on Saturday, April 6 with a special book launch event during a craft and vendor fair at Cooper Elementary School in Sheboygan, Wis. from 9 a.m. to 2 p.m.

The new book features Bernie, Ebeneezer and Jonah taking a magical journey to California to meet a highly popular television mouse.

“In this book, our three mouse heroes fall in love with a cartoon mouse on TV,” Trotta said. “They just have to meet this giant among mice. The first problem they encounter is that they are visiting friends in Wisconsin and the giant mouse lives in California. That problem is solved when Mrs. Zastrow decides to take her children and her visiting mice out to California to find the cartoon mouse at the big theme park. They all learn important lessons along the way, as do children reading the story. They make new friends at the theme park and even meet a big music producer who takes them inside Hollywood. And of course, Mrs. Zastrow treats the mice to cheese like they’ve never seen before.”

According to Trotta, the Cheese Book Series is meant to educate, as well as entertain children with the new “California Cheese” book including even more educational elements that his two previous cheese books.

“This is the most educational of cheese books yet,” Trotta said. “My hope is that school teachers will use it as an educational tool in their classrooms. It is a beautifully illustrated book that makes for a suitable kindergarten or elementary school lesson plan. I can even see it being a template for problem solving strategies geared to adult audiences.”

For “California Cheese,” Trotta enlisted the illustration talents of Kara Saemann of Minneapolis, Minn. to help complete the book’s eye-catching look.

“I draw each of the illustrations with pen and ink and with ‘California Cheese,’ Kara Saemann helped me to fill in the color on the illustrations with her computer graphics wizardry,” Trotta said. “The books have a pretty unique look to them through the illustration method and there are a number of locations in each of the three cheese books that people will recognize.”

Trotta is presently gearing up to promote the book at book festivals and events in Wisconsin and throughout the country, including possibly a separate book launch event in California.

“I’ve greatly enjoyed the appearances I’ve done to promote my previous cheese books,” Trotta said. “I get to read the book to kids at these events and see their reactions and responses, which is priceless for me. I typically read the books with a New York accent and the kids get pretty excited about that.”

After “California Cheese” launches on April 6, it will be available on Amazon.com, as well as at Book Heads in Plymouth, Wis., in addition to Lucy’s Roost, Tiny Tykes and Victorian Chocolate Shoppe in Sheboygan, Wis.

For more information on Trotta’s children’s books, visit the Florida Cheese Facebook page.

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