Jeff Pederson (left) of Pedal Down Promotions and Northeast Wisconsin Motorsports Author Joe Verdegan (right) have joined forces for Verdegan’s fourth book titled “The Bird & The Bear,” which is set to be launched with a special event held on Saturday, Dec. 8, at Les Stumpf Ford in Appleton from noon to 3 p.m. The book will be published by Pedal Down Promotions. – Pedal Down Promotions phot

Pedal Down Promotions publication features Northeast Wisconsin racing legends Roger Regeth and J.J. Smith

(Appleton, Wis.) – Motorsports author Joe Verdegan of Green Bay has announced the release of his fourth book “The Bird & The Bear” will be launched Saturday, Dec. 8 from noon to 3 p.m. at Les Stumpf Ford in Appleton, Wis.

The book chronicles a pair of Northeastern Wisconsin racing legends – Kimberly’s Roger “The Bear” Regeth and Appleton’s J.J. “The Tweety Bird” Smith. In their racing careers spanning several decades starting in the 1960s, the pair racked up several hundred feature wins and multiple track championships along the way on both dirt and asphalt ovals.

Both competed in the old USAC stock car circuit as well in the 1960s. Regeth played the “villain” role to a “T”, while Smith was a popular driver wherever he competed. Both drivers elicited a chorus of “cheers and jeers” whenever they showed up to do battle.

Regeth was employed at Les Stumpf Ford for 17 years and was a manager/buyer for one of Wisconsin’s largest car dealers. He was famous for wheeling his Les Stumpf Ford sponsored pink and blue No. 96 Chevrolet Camaro at area tracks, which was a conversation piece in itself. Regeth and Smith won multiple track titles on area ovals in the dirt tracks in the 1970s.

Regeth’s career stopped after the 1978 season, but “The Bear” came out of retirement to compete in Grand National Sportsman and Mid American Stock Car Series action in the early 1990s.

When the 1980s rolled around, Smith began to focus most of his attention on the weekly asphalt racing at Wisconsin International Raceway in Kaukauna. Smith captured WIR’s late model title driving for Anthony Brothers Racing in 1990.

“I’m beyond thrilled that company president Corey Stumpf and his staff have agreed to host our book launch at Les Stumpf Ford,” Verdegan said. “Les Stumpf Ford has been a prominent business in the Fox Valley for several decades, dating back 97 years. They’ve also been huge backers of local stock car racing, most notably supplying the pace car at Wisconsin International Raceway in Kaukauna for many years. We’re hoping for a great turnout at Les Stumpf Ford on December 8th!”

Both Regeth and Smith will join Verdegan at the book launch on Dec. 8.

Verdegan has previously penned three other books covering motorsports history. In 2015, Verdegan released “Life In The Past Lane – A history of stock car racing in Northeast Wisconsin from 1950-1980.” “Wisconsin International Raceway – Where The Big Ones Run” was published in 2016, while Verdegan’s third book, “Life In The Past Lane – The Next Generation” was launched in 2017.

Verdegan’s first three books were published through M and B Global Solutions of Green Bay, Wisconsin. “The Bird & The Bear” is being published by Pedal Down Promotions of Manitowoc, Wis.

Les Stumpf Ford is located at 3030 W. College Ave. in Appleton, just 30 minutes south of Green Bay. You can learn more about Les Stumpf Ford by visiting the website Stumpfford.com.

A complete 2018 “Holiday Book Tour” with Verdegan, Regeth and Smith is expected to be released in the near future.